Leading content design
As the only content designer at Root, I needed to provide resources to support the product design team, as well as evangelize content design across the business. I partnered with product design to develop voice and tone guidelines for product. I also empowered product designers to feel confident writing their own copy.
Product messaging guidelines
Content guidelines index
Designing the words: a company-wide presentation I led (2021)
Content designers solve customer problems
Content design vs. UX writing