https://gracieaddington.com/thoughts daily 0.75 2026-03-08 https://gracieaddington.com/thoughts/on-live-performance monthly 0.5 2026-03-08 https://gracieaddington.com/thoughts/on-slop monthly 0.5 2026-02-25 https://gracieaddington.com/thoughts/who-said-it-wordle-bot-or-hinge-date-who-brought-you-to-bar-trivia monthly 0.5 2026-02-16 https://gracieaddington.com/thoughts/on-mass-market-generative-ai monthly 0.5 2025-05-16 https://gracieaddington.com/thoughts/on-laocon monthly 0.5 2025-02-02 https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/c83f2aa7-b77d-4b39-b969-6d3315118777/Laocoon_and_His_Sons.jpg Thoughts - On Laocoön - Make it stand out Laocoön and His Sons https://gracieaddington.com/thoughts/on-friction monthly 0.5 2024-07-08 https://gracieaddington.com/thoughts/on-whac-a-mole monthly 0.5 2024-05-23 https://gracieaddington.com/thoughts/on-interpretation monthly 0.5 2024-04-16 https://gracieaddington.com/thoughts/on-broadcasting monthly 0.5 2024-03-11 https://gracieaddington.com/thoughts/on-growing-pains monthly 0.5 2024-03-11 https://gracieaddington.com/thoughts/on-directories monthly 0.5 2024-03-11 https://gracieaddington.com/thoughts/on-personal-branding monthly 0.5 2024-03-08 https://gracieaddington.com/about-1 daily 0.75 2026-03-08 https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/923ead48-aa5a-4d7c-b73a-e942c7e72a1f/GracieAddington-9.jpg https://gracieaddington.com/work daily 1.0 2026-03-08 https://gracieaddington.com/work/writing-for-apps monthly 0.5 2024-02-25 https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/f18451e2-dd4b-4360-bc70-107c58c7a265/Account+management+Tally.png Work - Writing for apps Assorted account management screens (Tally) https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/4789e46c-0820-4a2f-a544-83aabf765605/Canceling+sub.png Work - Writing for apps Subscription cancellation information (Tally) https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/52cfd9fa-619a-4fe8-ace4-ebc296b85ddb/Glass+deductible.png Work - Writing for apps Specialized insurance information (Root) https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/1708885354460-PCIMEMQEAUSKLDD96LG1/EC6%252BB%252526A.jpg Work - Writing for apps Before & after error message (Root) https://gracieaddington.com/work/leading-content-design monthly 0.5 2024-04-30 https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/15d1a353-24e4-44d8-9313-8b3dee2c6386/Product+Messaging.png Work - Leading content design Product messaging guidelines https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/2a510f16-3bfd-45bf-8c7e-95e366d7fbc4/Designing+the+words.png Work - Leading content design Designing the words: a company-wide presentation I led (2021) https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/7e54119c-6a12-4924-b61b-b401add2d5f6/Content+Overview+Style+Guide.png Work - Leading content design Content guidelines index https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/6e1c0c09-718c-4575-8c3e-91a8d4d071c3/Content+designers+focus+on.png Work - Leading content design Content designers solve customer problems https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/fbb14bd5-2abb-4b69-9690-cce288f57867/CD+vs+UXW.png Work - Leading content design Content design vs. UX writing https://gracieaddington.com/work/list-with-opendoor monthly 0.5 2024-02-17 https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/0a89a856-8907-44f1-bf56-461f50149b04/List+with+Opendoor+MVP+Hub+Laptop.png Work - Launching List with Opendoor MVP desktop view of List with Opendoor https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/d1f0e81d-50ca-4fe3-8cb7-3a10b6790d68/Listing+Hub+v1+Laptop.png Work - Launching List with Opendoor v1 desktop view of List with Opendoor https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/49862719-eaa8-46e7-aec1-a21c2c273899/List+with+Opendoor+v2+Laptop.png Work - Launching List with Opendoor v2 desktop view of List with Opendoor https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/97aaf85a-a07c-4b5b-a6ab-f1e6da3ddc56/LwC+Novo+Laptop.png Work - Launching List with Opendoor Rebranded List with Opendoor https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/56a3e32d-7a74-4bd5-80d5-9d826e99f510/List+with+Opendoor https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/74f25a16-3ed5-4bd8-a0bf-7c424b46df3e/OD+Homepage.png https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/10aad079-7f50-497f-8b89-92fbfbcaa9fb/List+-+Experience+map.png https://gracieaddington.com/work/fixing-credit-card-linking-at-tally monthly 0.5 2024-02-17 https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/42f70446-5a7b-473d-800c-30cf5ea628e8/1.png Work - Fixing credit card linking at Tally Linking credit cards https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/75e2f160-1a3f-4730-9fc8-3a36886b37a0/0.png Work - Fixing credit card linking at Tally The original experience that was built backwards https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/7d2099aa-2d6c-4f96-a8df-e4844d19291d/explores.png Work - Fixing credit card linking at Tally Medium fidelity mockups https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/26dfef74-adda-48be-acd5-35ac99bfe250/2.png Work - Fixing credit card linking at Tally Plaid's flow https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/959deafe-eab5-4797-bd2f-e3cbefaa5b17/contentexplores1.png Work - Fixing credit card linking at Tally Exploring content directions https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/cd4cb36b-2344-4283-924a-b06bc1a655e6/3.png Work - Fixing credit card linking at Tally Adding credit card to account https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/b28024e9-7013-4e36-8387-923315d6bd1d/Tally+Flow.png Work - Fixing credit card linking at Tally Final design https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/b1042ac6-caf9-4319-a33a-018dd3ac9278/4.png Work - Fixing credit card linking at Tally Finishing adding credit card details https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/1708271832532-XFNHFE53GJGS80A3MIRW/5.jpg Work - Fixing credit card linking at Tally Full flow https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/5b6e36bd-05c4-42ec-a386-5f26f459428e/Tally+credit+card+linking https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/9efee626-2f1e-4f06-bcd9-32c132ff813d/Tally+site.png https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/1708196893729-FV0983A5INAX0DSV943X/cc+link.png https://gracieaddington.com/work/increasing-engagement-in-roots-test-drive monthly 0.5 2024-02-08 https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/45f4c5a0-d1fd-485e-b553-29a4a389ff22/Screen+Shot+2021-03-12+at+3.01.51+PM.png Work - Increasing engagement in Root's Test Drive Low fidelity sketches https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/c09d1616-46ea-4b49-916e-1bd6a7fc75f3/Figma+Modboard.png Work - Increasing engagement in Root's Test Drive Inspiration from other apps and products https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/09a141fc-7222-4971-b450-757da31afcb9/Checkpoints+Flow.png Work - Increasing engagement in Root's Test Drive High fidelity solution https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/76de52af-2044-4795-9f52-a0c145984e1a/Letter+to+shareholders%2C+Checkpoints.png Work - Increasing engagement in Root's Test Drive Checkpoints referenced in Letter to Shareholders https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/b24fb19f-2423-469e-a0a2-dd2ff0051d09/Checkpoints https://gracieaddington.com/work/empowering-customers-with-choice-at-opendoor monthly 0.5 2024-02-17 https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/380d7dc1-f266-4b68-90d1-ef0800b672e9/Listing+vs.+Selling.png Work - Empowering customers with choice at Opendoor MVP launch designs https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/1707413077326-O09Z69LF1ESY9C1MXSYF/List.jpg Work - Empowering customers with choice at Opendoor Concept tested with user research https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/1707413102215-JVECCRO5LOJFTUJGPVQR/Sell%2Bconcept%2Bc.jpg Work - Empowering customers with choice at Opendoor Different concept tested with user research https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/0bfcc970-4288-4113-b231-b811d9fc9590/Listing+vs.+Selling https://gracieaddington.com/work/making-roots-core-value-proposition-clear monthly 0.5 2024-02-18 https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/1616084257814-RAFKI6CVO2SFAEQEYZM2/Advertise+Brainstorming.png Work - Making Root’s core value proposition clear Brainstorming the feature idea https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/7cccf3ca-887e-4135-a271-5a650341e2e5/Advertise+Wires.png Work - Making Root’s core value proposition clear Low fidelity sketches https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/d5fd2ef7-63cd-4248-bde1-07fa15a26033/IMG_6705.PNG Work - Making Root’s core value proposition clear Icon inspiration https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/a809fb3e-775e-40ea-ac23-8a104c6cab62/Screen+Shot+2021-03-03+at+6.08.16+PM.png Work - Making Root’s core value proposition clear Vocabulary word cloud https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/07f6c8da-43e1-4a2c-a1a4-89b6d8bbcdc4/Advertise+TD+GIF.gif Work - Making Root’s core value proposition clear Web experience GIF https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/7edbe5bb-62dc-414e-80ed-1898af3fdaaf/Advertise+in+Phone.png Work - Making Root’s core value proposition clear Interactive flow in iPhone view https://images.squarespace-cdn.com/content/v1/5f9f15b5d5f4371e480f85ed/d371c49c-c85e-4f7f-b0bd-2213f53091e3/Test+Drive+Education+GIF